Sinclair Broadcast Group

Sinclair Broadcast Group and Bally’s rebrand provincial sports networks

Bally’s Corporation has exposed the new names plus logos for Sinclair Broadcast Group’s local sports networks in the US.

This comes after Bally’s declared plans to acquire the third-largest every day fantasy sports provider in North America, Monkey Knife Fight, previously this week.

The rebranded networks

In November 2020, Bally’s plus Sinclair agreed a contract which would unite the sports betting technology Bally’s acquired throughout its $125m Bet Works contract with Sinclair’s local transmit stations and live local sports networks.

As said by the announcement, in the approaching months, the networks would be rebranded from Fox Sports to Bally Sports. Besides this, two of the broadcaster’s local sports networks would be rebranded. Prime Ticket would become Bally Sports SoCal whereas Sports Time Ohio would change to Bally Sports Great Lakes

Sports Networks

The move would also see two restricted part-time channels serving the South region – FOX Sports Carolinas plus FOX Sports Tennessee – change to streamline program offering. Fox Sports South would be rebranded as Bally Sports South whereas Fox Sports Southeast will take on the novel name Bally Sports Southeast. Both of these would become full-time networks to service the extensive region.

Bally’s president plus chief executive George Papanier said: “Rolling out Bally’s iconic logo across Sinclair’s local sports networks is a satisfying first step in a transformational partnership that is going to transform the US sports gambling, gaming and media industries.

Bally’s deal with Sinclair

In November 2020, Bally’s and Sinclair Broadcast Group declared a long-term strategic partnership that would join Bally’s sports betting technology through Sinclair’s market footprint.

The statement detailed plans for Bally’s plus Sinclair to make sports betting and gamification content on a nationwide scale, with the purpose of positioning Bally’s as a main online betting operator bringing sports gambling and online casino gaming under one brand.

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