TheSoul Publishing, the advanced studio behind ‘5-Minute Crafts’ and ‘La Life’ is the leading media gathering to reach 100 billion online media views worldwide, more than Disney, Viacom, or WarnerMedia. It started, as most examples of overcoming adversity in Hollywood, with a meeting of Russian software engineers and a fantasy. A fantasy to make a website about promotion for advertisers.
First, the organization moved to images – “fundamentally posting fun realities, photos, interesting stories, but no video” – with a similar substance interpreted and confined to the Spanish, Portuguese, French, and English-speaking markets. In 2015, from its headquarters in Cyprus, TheSoul Publishing switched to online recordings, uploading DIY Bright Side channels – highlighting random instruction data according to “13 Tips on Surviving Wild Animal Attacks” – and 5-Minute Crafts ( family-accommodating little-known specialties and techniques).
The Current Achievements
This year, TheSoul Publishing became the leading media distributor to reach 100 billion views of web-based media for its online substance. According to information from social video survey provider Tubular Labs, TheSoul Publishing’s short-structure video content arrangement, which also incorporates viral hit channels like 123 GO! (difficulties, tricks, and short structure satire), Slick Slime Sam (DYI science and investigations, described by rose, talking slime) and La Life (like 123 Go! in any case, with music recordings), elevated the organization to the main situation concerning online media on YouTube and Facebook, opposite the Walt Disney Company, ViacomCBS, Comcast, WarnerMedia or Sony Pictures Entertainment. As of May 2021, 5-Minute Crafts was the 10th most purchased channel on YouTube. Overall, TheSoul Publishing channels have over 1 billion supporters worldwide.
By the time they got some information on how they stayed away from the $1.75 billion slip that Jeffrey Katzenberg made with Quibi – the short-structure membership administration that collapsed eight months after its submission in April of last year. – Mamedov shows how TheSoul Publishing invests resources in active creators and information-driven web exams, not the impulses of Hollywood creatives. The organization does everything in-house with creative groups in 70 nations sharing information and strategies. Also, they are adding employees quickly.
As the organization expands, TheSoul Publishing is moving from low-tech DIY recordings to more modern creations, including Doodland Activities, which highlights short clips of genuine film with a motion overlay for Avocado Couple, a parody series of animation around two human avocados. Be that as it may, as they move towards longer-structured fiction, TheSoul Publishing plans to stick to their “follow the information” way of dealing with creation and make their “non-legislative issues” article line that accommodates the family.